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Futureproof Sessions

All About U with Alex Beresford (click here to view session)

To mark Black History Month, we partnered up with ITV for an exclusive interview with Alex Beresford and UM’s Mark Oben Pepra. We heard personal insights on Alex’s life and career, and advice for diverse up-and-coming talent.

Has Covid Changed Audiences Forever: The Debate (click here to view session)

Covid has undoubtedly affected the media landscape and consumption trends. But how? And has Covid permanently altered our media consumption habits? The IPA’s Simon Frazier and Marta Vilella took on both sides of the argument with UM’s Simon Taylor chairing the debate.

Playing our Part in Sustainability (click here to view session)

Cop 26 underlined the fact that the decisions we take can have big consequences on our environment. We will be discussing the vital role that brands and media play in driving sustainable messages in society.

Join Helen Coffey, a journalist at The Independent, Amarilis Whitty, PR Director EMEA from Mattel and Michael Hanbury-Williams, who has been driving UM’s sustainability efforts, for a panel discussion on promoting sustainable and equitable media ecosystems.

Winning in Wallets (click here to view session)

Want to stay ahead of the fast-paced digital commerce environment? We’ll be joined by our partners from Meta (formerly unknown as Facebook) as we share our perspectives on consumer retail behaviour pre and post-pandemic, exploring how to best navigate today’s world of digital commerce.

 

Cookieless Future (click here to view session)

With Google’s announcement that they are planning to remove 3rd Party Cookies from the Chrome browser, and iOS14/15 updates restricting access to data from Apple devices, we are set to be left with a digital ecosystem that does not allow for 3rd Party Cookies to exist. It’s time to evolve. UM’s George McMahon hosted a session with Joanna Foyle, Senior Audience Sciences Director at Kinesso, David Keens, EMEA VP of Product at Acxiom and Joshua Lowcock, EVP, Global Chief Digital Officer and Brand Safety Officer.

Purpose Over Profit (click here to view session)

Join Jodie Alliss, Group Head of Environmental Campaigns at Sky, Louise Stubbings, Creative Director at Clear Channel UK, Rory Field, Corporate Communication Director at Trees for Cities and Yazmin Muir, a local activist and community campaigner as we explore the role that creativity, purpose and media can help drive the transition to a sustainable economy with UM’s Michael Hanbury-Williams as our host.

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