MAGNA ATLAS
The MAGNA Atlas, by MAGNA Intelligence, is an interactive platform to navigate MAGNA’s market research on the global advertising market place. It is accessible online, on tablets, and on smartphones. Users can browse and visualize advertising spending data, insights and forecasts for 70 countries, as well as download full MAGNA reports.
MAGNA and Mediabrands employees worldwide can use their internal OnePass login to access data and reports. Third-party users must request a login or subscription. If your company already has an active subscription to MAGNA, you need to request/create a login and select your password on bit.ly/AtlasAccess. It takes less than a minute.
Check out our tutorial here
THE IPA
Publications & Reports – Essentials studies and insights, free or discounted for members to download. Here
The Knowledge Centre – Find publications, guides, reports, articles, videos, podcasts and more on all aspects of advertising. Here
Effectiveness Databank – Interrogate over 1400 detailed case studies entered into the IPA Effectiveness Awards since 1980 which form the collected learning from the entries to the IPA Effectiveness Awards Databank. Here
Thinkbox
Thinkbox is the marketing body for commercial TV in the UK, in all its forms.
Its shareholders are Channel 4, ITV, Sky Media and UKTV, who together represent over 99% of commercial TV advertising revenue through their owned and partner TV channels. Associate Members are Disney, TAM Ireland, Think TV (Australia), thinktv (Canada), TVN Media (Poland), TV Globo (Brazil), Tenk TV (Norway), DSTv (South Africa), and Virgin Media. Discovery Networks UK & Ireland and STV also give direct financial support.
Through the Thinkbox website you can access introductory guides, justify TV and sponsorships with reaserch and find case studies. Some charts are provided in a nickable format to add to presentations. Please note their aim is to promote TV.
Radiocentre
Radiocentre is the industry body for commercial radio. We work on behalf of over 40 stakeholders who operate over 300 licensed radio stations across the UK and represent 90% of commercial radio in terms of listening and revenue. We perform three main functions on behalf of our members.
Rajar
RAJAR stands for Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector.
Newsworks
Newsworks is the marketing body for national newspapers in all their forms. Our stakeholders are dmg media, Evening Standard, Guardian News & Media, The Independent, News UK, Telegraph Media Group and Reach. We collaborate with all parts of the industry, including advertisers, agencies and rival media, to promote understanding of national newspapers, and their role as newsbrands in the multi-platform world. We aim to celebrate and share the best in research, planning and creative involving national newspapers. We provide: – Access to trusted insights and research – Key facts and figures – Creative ideas and inspiration – Top industry events – News and opinion – An agency helpdesk
Outsmart
We are the comprehensive resource for anyone using or thinking about Out of Home. We showcase the latest and greatest campaigns. We provide research and insight. We demonstrate the medium’s effectiveness. In short, we help advertisers, planners and creatives use OOH in bigger and better ways.
IAB
The Internet Advertising Bureau (IAB UK) is the industry body for digital advertising, committed to building a sustainable future for digital advertising.
There are several initiatives that IPG can take advantage of from an educational resource perspective. All IPG employees can access this by registering on the site using their work email address.
- Member Vault https://www.iabuk.com/member-content this is an evolving resource that your employees can use to find the latest case studies and thought leadership pieces.
- Complementary eLearning courses – https://www.iabuk.com/training CPD credits are accredited to each course.
- Subject lead webinars – all IAB webinars and events can be found on-demand via this link – https://www.iabuk.com/events-training/on-demand
- IAB in-person events- we are back, Leadership Summit, Engage, Brand Showcase and Upfronts we would love to see IPG representation at all.
- User ID Hub – https://www.iabuk.com/user-identity
This is a resource that can be shared with clients who may have questions or concerns on what impact the removal of the cookie may have on their digital strategy.
More of the consumer insights can be found in our flagship research project this year. Please find more detail of the research via this link https://www.iabuk.com/RealLiving.
